Mitsubishi PH inaugurates 64th dealership

Strengthening its presence in more locations within the country, Mitsubishi Motors Philippines Corporation (MMPC) has officially opened its 64th outlet.

The Japanese automaker’s local arm said that its Lucena dealership in Quezon Province is now ready to serve customers in the area. The facility is under Mizukawa Motors Corporation (MZM) — the same partner that also manages the brand’s sales establishments in Banaba South, Batangas and Anabu Imus, Cavite.

Boasting a land area of 4,000 square meters, Mitsubishi Lucena — which is situated along the Diversion Road, Pan-Philippine Highway at Ilayang Dupay — has a showroom that can display three vehicles and a service area with 10 bays.

Gracing the ceremonies were MMPC President and Chief Executive Office Takeshi Hara, MZM President Paolo Borromeo and Chairman of the Board Frank Eizmendi.

Also present in the inauguration ceremony was Lucena City Mayor Mark Alcala, who said that the brand’s presence in the city is a welcome sight in the municipality’s budding automotive business.

“Lately, I have actually been visiting showrooms and mall displays to meet and speak to customers. Hearing their voices and learning the culture have further inspired me to bring the Mitsubishi Motors brand closer to even more Filipinos and make their lives better,” Hara, for his part said.

“So it is with much excitement that not only do we get to continue this fruitful partnership with MZM, but also finally have the opportunity to reach locals here in this part of South Luzon. As we formally open our doors to the people of Lucena, they can expect a wonderful car life journey with us starting from our quality products all the way through our excellent customer-oriented services,” he added.

Known as the “Cocopalm City of the South”, Lucena is home to vast coconut lands and mills. It is also a site for major factories and distribution hubs of international fast moving consumer goods (FMCG) companies and liquor distilleries. 

Further, the brand's Philippine distributor noted that several vehicle assembly workshops and dealerships — as well as commercial and business enterprises — are also steadily being built in response to the growing population of its suburban communities.

“Come and visit our newest dealership to see up close and test drive the latest Mitsubishi models, including the New Xpander. Our well-equipped sales team will be happy to help you find the right vehicle for both your wants and needs along with suitable purchase options. Equally, our fully trained service and parts team is ready to keep your brand new or existing Mitsubishi in tip-top condition from your routine periodic maintenance, other general jobs and collision repairs. We value your peace of mind and want to protect you and your loved ones,” Borromero invited clients.

Photos from Mitsubishi Motors Philippines Corporation

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