As co-presenter for the 9th Philippine Electric Vehicle Summit (PEVS), Nissan Philippines showed how it is pushing forward its EV strategy for the country with its Leaf.
"The next phase of our electrification plans for the country involves continuously educating the public about the benefits of EVs, while making the (EV) accessible to more parts of the country," Nissan Philippines President and Managing Director Atsushi Najima said.
Educating the public
At PEVS, Nissan presented the nationwide reach of its electrification strategy, with Cebu City as the backdrop.
Najima discussed ways on how the Nissan Cebu South V. Rama dealership can educate customers on owning and maintaining a Leaf.
"As a pioneer EV dealer, we face a challenging yet exciting task of educating our community on the benefits of sustainable mobility," Gateway Group Executive Vice President Michael Goho said.
"It takes passionate and dedicated people who believe in sustainable mobility to make EV adoption and a reality," he added. Gateway Group is Nissan's EV dealership partner.
Expanding EV infrastructure
The Leaf is offered in the company's six EV dealerships nationwide: Cebu; Mantrade Makati, Otis Manila, and Bonifacio Global City in Metro Manila; and Tagum and Matina in Mindanao.
With these Nissan dealerships having charging stations free and exclusive for Leaf customers, "the brand established the widest and largest EV charging infrastructure network in the country."
This network of EV dealerships and charging stations is expected to keep growing, as the electric hatchback will be sold in more parts of the Philippines in the future.
Partnerships
Nissan is now looking for potential partners, such as the government and the private sector, as the next step towards realizing its vision.
Najima cites the company's Blue Switch program in Japan as the potential next strategy for the Philippines.
Launched in Japan last May 2018, the Blue Switch project built partnerships with various private and public stakeholders in Japan to promote the EV use, and address social concerns such as disaster response, energy management, climate change, and eco-tourism.
Photos from Nissan Philippines
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