Nissan reveals long-term electrification-based strategy with 'Ambition 2030'

In a recent press release, Nissan shared its long-term electrification-based strategy called Nissan Ambition 2030. According to the automotive company, Nissan Ambition 2030 is about empowering mobility and beyond, responding to critical environmental, societal and customer needs, and promoting a cleaner, safer, and more inclusive world.

“The role of companies to address societal needs is increasingly heightened. With Nissan Ambition 2030, we will drive the new age of electrification, advance technologies to reduce carbon footprint and pursue new business opportunities. We want to transform Nissan to become a sustainable company that is truly needed by customers and society,” said Nissan CEO Makoto Uchida.

Under the brand’s new strategy, Nissan will accelerate electrification plans with an investment of two trillion yen over the next five years. In addition, Nissan will launch 23 exciting new electrified models, including 15 new EVs. This ambitious stride towards electrification will see Nissan and Infiniti (Nissan’s luxury division) have a 50-percent mix of electrified offerings by 2030.

In addition, with the introduction of 20 new EV and e-Power equipped models, Nissan intends to increase its electrification sales mix across major markets by fiscal year 2026, including Europe by more than 75 percent of sales, Japan by more than 55 percent of sales, China by more than 40 percent of sales, and the United States by 40 percent of EV sales in the fiscal year 2030.

“We are proud of our long track record of innovation, and of our role in delivering the EV revolution. With our new ambition, we continue to take the lead in accelerating the natural shift to EVs by creating customer pull through an attractive proposition by driving excitement, enabling adoption, and creating a cleaner world,” said Nissan COO Ashwani Gupta.

Two years before the realization of Nissan’s ambitious 2030 plan, the company will launch its proprietary all-solid-state batteries (ASSB). Nissan’s EVs will soon be equipped with the brand’s own batteries by 2028 allowing Nissan to expand its EV offerings across segments and offer more dynamic performance.

According to Nissan, their ASSB will reduce charging time to one-third, making its future EV offerings more efficient and accessible.

Nissan seeks to establish a global battery supply system to meet growing customer vehicle demand and support the growing number of EVs in use. Working with its partners, Nissan intends to increase its global battery production capacity in the following years.

Photos from Nissan

Also read: 

All new Nissan vehicles to be electrified come 2030

Nissan to unveil electrified mobility roadmap for ASEAN region