Omoda, Jaecoo discusses future plans with PH gov't

The officers of Chery-owned brands Omoda and Jaecoo have discussed their plans for the Philippine market with executives from the Philippine Embassy in China and the Philippine Department of Trade and Industry (DTI).

Representatives from the Chinese car brands include Chery International General Manager of East Europe and Asia Pacific Jeff Liu as well as Omoda and Jaecoo Philippines Country Director Marco Chen. Delegates from the country were Philippines Ambassador to China Jaime FlorCruz and DTI Undersecretary Ceferino Rodolfo.

Their meeting — Omoda and Jaecoo explained — was centered on the development and future plans of the Wuhu-headquartered marque in the Philippines. As emerging auto brands in the country, Omoda and Jaecoo will “integrate technological innovation and global resource advantages to foster the high-quality development of the Philippines’ new energy automotive industry.”

According to Omoda and Jaecoo, the focal points of the discussion when they met with Philippine diplomats were “green development” and “win-win cooperation.”

The strategies of the two brands have been said to “seamlessly” align with the Philippine government’s vigorous promotion of electrification in the country’s transport sector.

As such, Rodolfo acknowledged the determination and actions of the Omoda and Jaecoo brands in the field of new energy.

“With abundant nickel and lithium resources, the Philippines holds a resource advantage for new energy vehicle brands looking to invest and establish manufacturing bases, and will provide corresponding policy support. We hope to deepen our energy advantages with Omoda and Jaecoo’s expertise in automobile manufacturing, to jointly stimulate the robust growth of the new energy vehicle industry,” said the DTI Undersecretary.

Meanwhile, Liu expressed gratitude for the recognition from the Philippine government representatives.

The Chery Region Manager shared the developmental achievements of Chery International in the Philippines over the past four years and the future strategic plans of Omoda and Jaecoo.

“We will actively respond to the Philippine government’s drive to modernize the automotive industry and transform green mobility. We will continue to explore the implementation of new energy technologies, empower our products with high performance and energy efficiency, adhere to the concept of technology inclusiveness, and create affordable electric vehicles for the people of the Philippines,” he noted.

Per Omoda and Jaecoo, the two brands will continue to solidify their presence in the Philippine market by introducing a wide array of vehicles to meet the travel needs of the Filipino people. Further, they plan to recruit more local talents in the Philippines.

Omoda and Jaecoo are expected to launch in the country soon with product retail slated to begin in early 2024.

Photos from Omoda and Jaecoo 

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