Petromax Enterprise gets ‘bigger home’ for Alfa Romeo, Abarth offerings

Petromax Enterprise has reenergized the presence of Alfa Romeo and Abarth brands in the Philippines as it transferred to a new home — from Greenhills in San Juan to Bagumbayan in Quezon City.

In an interview during the inauguration of the establishment, Petromax Enterprise Managing Director Antonio Castro Jr. III told Carmudi Philippines that the facility — strategically-located along Libis C5 — is 800 square meters (sqm) big.

The building, Castro shared, houses a 300-sqm showroom that can display up to four vehicles from the two Italian brands and a 500-sqm service area that can fit 10 cars inside.

Meanwhile, Petromax Enterprise Founder and Chief Executive Officer Allen Ong said that with the reinvigorated presence of the brands, they are more thrilled than they were five years back. “This time around, we are more excited about what we can offer to the local market,” Ong said.

Currently, the company is offering two models for Alfa Romeo and three nameplates under Abarth.

For Alfa Romeo, the company is retailing the Giulia sedan and the Stelvio sport utility vehicle. The pricing for the two ranges from P5 million-P23 million.

On the other hand, the firm is offering the Abarth 595 and 695 (with retail prices ranging from P3 million-P4.5 million) as well as the fully-electric Abarth 500E (via indent order).

Further, the newly-opened dealership features state-of-the-art facilities which include a dedicated customer lounge where customers can immerse in an environment that "reflects the passion and excellence associated with the two iconic automotive marques."

Aside from vehicle sales, the firm also guaranteed that the dealership can deliver personalized customer service to ensure an exceptional buying experience. “Knowledgeable sales professionals are available to assist customers, providing comprehensive information, arranging test drives, and tailoring financing options to meet individual requirements,” the company stated.

"We are thrilled to bring the elegance and performance of Alfa Romeo and Abarth cars to the discerning customers. This showroom represents our commitment to providing exceptional automotive experiences, and we look forward to welcoming our valued customers to explore the Alfa Romeo and Abarth brands," Ong noted. 

Photos from Ruben Manahan IV

Also read:

Is Alfa Romeo Philippines the Real Deal?

Alfa Romeo Updates Stelvio and Giulia

Abarth introduces new 595 range