Peugeot 308 named 2022 WWCOTY

Peugeot adds yet another feather to its cap as the French automotive marque’s 308 sedan wins this year’s Women Worldwide Car of The Year (WWCOTY) award. The honor was awarded to the London-based carmaker on March 8 in Auckland, New Zealand.

Peugeot’s four-door sedan faced 65 other models, all of which were launched in 2021. Victory was decided after the jury of 56 members — exclusively female, representing 40 countries on all five continents — voted in favor of the 308.

“I am very proud of the WWCOTY award given to the new Peugeot 308, and I congratulate all the Peugeot teams for this success. The new 308 won for all its qualities, but also because it covers a large part of the uses of the millions of potential users in the countries represented by the Women's World Car of the Year jurors. Whatever their needs, habits, means, and aspirations, they can find in the 308 range the vehicle that suits them: attractive, efficient, functional, and accessible,” said Peugeot CEO Linda Jackson.

The new 308 is not just the first model from the Lion brand to wear the new emblem but is also the first model from Peugeot to win the coveted WWCOTY award. Despite winning its first supreme title in 2022, 13 years after the trophy was created, Peugeot has won several minor awards at the WWCOTY, notably in 2017 with the victory of the Peugeot 3008 in the SUV category and in 2021 with the victories of the Peugeot 208 and 2008 in the Urban Vehicle and Urban SUV categories.

Jurors, like Hoa Hguyen from Vietnam, described the 308 as a sedan with “a good mid-range performance.” Meanwhile, Jimena Olazar from Argentina commented that “the 308 is not content with simply maintaining and consolidating its success, but is committed to surpassing itself, and it succeeds in doing so.”

On the other hand, Etsuko Kusuda from Japan said that “it is easy to drive even in the narrow streets of Japan. Its turbo engine is extraordinary and quiet.” Likewise, Malene Raith from Denmark praised the 308 and said “it is not an expensive dream car for the lucky few, but a car that most families can afford.”

Photos from Peugeot

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