Peugeot is PH’s fastest-growing automotive brand in 2022

Peugeot Philippines was the fastest-growing automotive brand in the country last year.

Peugeot Philippine Brand Head Maricar Parco revealed that the company (which is under the Astara Philippines management) experienced an overall retail sales growth of 285 percent year-over-year, without mentioning the specific number.

“It’s been a remarkable year for us, from beginning to end, and we’re extremely proud of how the allure of the Peugeot brand and our vehicles connect with so many Filipino customers. We’re grateful for the positive response of the market, for the investment and commitment of our dealers, and for the support of our friends in the media who helped share our story in 2022,” Parco said.

The company attributed the stellar sales performance the local demand on the Lion brand’s lineup namely the Peugeot 2008, 3008, 5008, and the Traveller Premium.

Aside from that, Parco said that the company now has 13 operational showroom strategically established around the archipelago at the following locations:

• Six in Metro Manila: Alabang, Balintawak, Makati, Manila Bay, Pasig and Quezon Avenue
• Four in Luzon: Bulacan and Pampanga in North Luzon, Sta. Rosa and Batangas in South Luzon
• Two in Visayas: Cebu and Negros (Bacolod)
• One in Mindanao: Davao

She noted that it is inching closer to its 2023 goal of putting up a total of 18 sales facilities by yearend as it is soon opening new dealerships in Iloilo and Cagayan de Oro — with more to follow in the coming months.

“We’re ramping up our efforts to grow our network aggressively in 2023, and key to that is identifying new dealer partners who share our vision of building the Peugeot brand further in the Philippines,” she said.

Further, Parco noted that the Peugeot Philippines will also bring in new variants for the 3008, 5008, and Traveller. She also said that by fourth quarter of the year, a new model will be introduced in the country.

Moreover, Peugeot Philippines will launch its emergency roadside assistance (ERA) program to give customers added peace of mind while driving their Peugeot vehicle on the road. The initiative — made in partnership with Ibero Asistencia — will cover vehicle recovery, towing, fuel delivery, flat tire replacement, locksmith service, and battery boosting, among other services. Every brand-new vehicle purchased beginning in the first quarter of 2023 will be covered by one-year free ERA.

Additionally, Peugeot’s Easy-Own program was offered anew to provide customers an easier option to get a vehicle via financing options with low interest rates. This project now includes more bank partners.

Apart from that, the company started its “Le Mans 24 Hour Race Weekend Raffle promo” this month. The promotion will bring two lucky winners (and their respective plus one) to France in June to witness the Peugeot 9X8 Hypercar in the race.

Furthermore, Parco expressed the brand’s vision of continuing its hot streak in 2023. “Everything we do, every experience we offer, epitomizes the power of allure. It is what draws our customers to buy our vehicles, and it is what will keep them coming back as customers for life.”

Photos from Ruben D. Manahan IV, Peugeot Philippines

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