Peugeot PH boosts presence in Visayas with 2 dealer openings

Peugeot Philippines has opened two new dealerships in the Visayas region, further stamping its presence in the country.

In a statement, Astara — the French lion marque’s local arm — announced that it conducted back-to-back inaugurations for the brand’s sales facilities in Cebu and Negros.

“Customer response to our brand has truly been remarkable since re-launching in January, proving that more and more Filipinos are drawn to the allure of driving a Peugeot. We’re also making great progress with opening new showrooms and service facilities in partnership with our dealers, which is key to enhancing the ownership experience of our customers,” Peugeot Philippines brand head Maricar Parco said.

Owned and operated by the Gateway Group, the newly-established Peugeot Cebu and Negros dealerships were officially opened to the public on December 5 and 8, respectively.

According to Peugeot Philippines, both outlets reflect the brand’s new global dealership design concept, making them the first flagship dealerships in the Visayas to proudly show the rebranded Peugeot Lion shield.

Peugeot Cebu is a 481-square-meter facility situated along Gorordo Avenue, Cebu City and has a capacity of three vehicles in its showroom and three car bays in its service area. Meanwhile, Peugeot Negros is a 520 square meter property located at Zone 15, National Highway, Barangay Matab- ang, Talisay City and features a four-vehicle showroom and a two-car service bay.

With the recently-opened Peugeot outlets, the brand now has seven dealerships across the country. Other locations include Alabang, Pasig and Quezon Avenue in Metro Manila; Pampanga in North Luzon, and Davao in Mindanao.

Further, the company revealed that three more dealerships are scheduled to open before the end of 2022. These are Balintawak and Manila Bay in Metro Manila, Santa Rosa in Laguna, and Bocaue in Bulacan, with more to follow in the first quarter of 2023.

Relatedly, Peugeot will also roll out various sales and service programs early next year as part of its string of initiatives to become “the preferred auto brand of Filipinos who want to elevate their day- to-day driving experience to a new level of modernity and sophistication.”

“We are bringing back our Easy Own Program next month, which is a great and attractive bank financing program for customers looking to purchase a Peugeot. We are also excited to launch our Emergency Roadside Assistance program to give our customers added peace of mind while driving their Peugeot vehicle on the road,” Parco noted.

Furthermore, Peugeot also enjoyed a 297-percent year-over-year growth – a new record for the brand in the country. The firm attributed the stellar sales performance to the huge customer demand for its four nameplates: the 5008, 3008, 2008, and Traveller Premium— all of which were launched this year.

“Everything we do, every experience we offer, epitomizes the power of allure. It is what draws our customers to buy our vehicles, and it is what will keep them coming back as customers for life,” Parco furthered.

Astara, which holds the distributorship of the French brand, seems to be on hyperdrive mode in the Philippines as it has also acquired the local distributorship of Guangzhou Automotive Company (GAC) from Legado Motors Inc.

Photos from Peugeot Philippines

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