Peugeot PH redesigns 3 dealerships to meet global standards

In a bid to reflect the brand’s global standards, Peugeot Philippines  has remodeled its dealer facilities in Bulacan, Manila Bay, and Pasig.

The three dealerships’ look highlighted the redesigned Peugeot logo, which is made up of the lion’s head, instead of a full body like the previous version.

According to the French Lion’s local distributor, the updated logo represents the marque’s visual identity that focuses on minimalism and more elegance — to support the brand’s shift upmarket.  

The three dealerships' visual identity, Peugeot Philippines shared, features a modern façade that prominently displays the new logo, and brand name in a new font, as well as a dealership locator against a wall of vibrant blue.

For its interior, the showroom boasts a very minimalist layout with walls that are painted predominantly in white as well as a comfortable central space that puts the spotlight on the displayed cars. Such arrangement helps achieve a cleaner aesthetic to the space.

“As we expand our network across the country, it is vital that our customers see how each dealership reflects our new brand identity, which links our strong heritage and our vision for the future.  We want our brand promise of allure to resonate strongly with our customers, from the moment they walk into our showrooms, to their purchase of a new Peugeot and when they come back for service,” Peugeot Philippines Brand Head Maricar Parco said.

Relatedly, the company noted that it is on track with its goal of putting up more showrooms and service centers around the country. Per Peugeot Philippines, new facilities will soon open in Bonifacio Global City in Taguig, Iloilo and Cagayan de Oro — to bring the total number of dealerships to 14 within the year. 

Further, the brand is also said to be moving towards improved service reliability and parts availability in all its service centers as Stellantis — the manufacturer of Peugeot vehicles — has accredited Eurorepar Car Service as supplier for maintenance parts. The aforementioned would result in Peugeot owners with out-of-warranty vehicles having access to more reasonably-priced parts and enjoying Peugeot service at authorized service centers.

In addition, Peugeot Philippines also has an emergency roadside assistance (ERA) program—in partnership with Ibero Asistencia. The aforementioned program covers vehicle recovery, towing, fuel delivery, flat tire replacement, locksmith service, and battery boosting among services.  Every brand-new vehicle purchased comes with a one-year free ERA.

Moreover, Peugeot Philippines eyes to continue its strong streak this year by focusing on customers’ mobility needs and surpassing their expectations. “Everything we do, every experience we offer, epitomizes the power of allure.  It is what draws our customers to buy our vehicles, and it is what will keep them coming back as customers for life,” Parco ended.

Photos from Peugeot Philippines, Ruben Manahan IV

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