PH K-drama adaptation to showcase Hyundai nameplates

Hyundai Motor Philippines (HMPH) revealed that the local adaptation of the K-drama series “What’s Wrong With Secretary Kim” will showcase the brand’s various offerings.

According to the local arm of the South Korean car brand, the roster of Hyundai models to appear in the television show will include the recently launched Santa Fe, as well as other sport utility vehicles like the Palisade, Tucson, and Creta.

Further, the brand’s multi-purpose vehicle family — comprised of the Hyundai Custin, Staria, and Stargazer will also be seen on screen.

In addition, the Hyundai Ioniq 5 and 6 can also be expected to be featured in the show.

Lastly, discontinued vehicle models such as the Hyundai Accent, Reina, and Starex, will also be present.

“To those who are fans of this well-loved K-Drama, we are excited to share that you will be able to catch your favorite Hyundai cars starting today in Viu! Not only that, please look forward to seeing Ms. Kim Chiu and Mr. Paulo Avelino as they put their own spin as leads. Both have recently become our newest brand ambassadors, adding a special touch to this partnership. Moreover, we are excited to be creating meaningful memories with our Filipino customers, as we altogether watch and fall in love once more with this highly acclaimed series,” said HMPH President Dongwook Lee.

To recall, HMPH has named Chiu and Avelino as the newest brand ambassadors for the brand. They are joined by two other celebrities, namely Piolo Pascual and Sarah Geronimo-Guidicelli.

“It brings us great pride to have partnered with Hyundai, a well-established multinational Korean automotive manufacturer, for our Viu Original Adaptation of the popular K-Drama What’s Wrong with Secretary Kim starring Paulo Avelino and Kim Chiu. Filipinos have embraced and grown to love the Korean culture and we hope that viewers of the show will enjoy the Filipino flavor injected in the series. We’re very grateful to Hyundai for their support of the show and look forward to more partnerships with them in the future,” stated Viu Philippines Country Manager Vinchi Sy-Quia.

Photos from Hyundai Motor Philippines, Jirehl Kent Flores, and Juan Paulo Papa

Also read:

Hyundai Motor Group to drive future mobility development with stake in AI firm

Hyundai to release 13 new EV models using new architecture

Hyundai dishes out new maintenance promo for Dec.