Platform Sharing: Good or Bad?

Every so often, when researching cars, you’ll come across the phrase 'platform sharing.' Chances are, you assumed that vehicles that share platforms have the same chassis or underbody, which is a misconception. Sure, cars with the same platform might share some major components, but more than an actual part or system that you will find in a vehicle, platform sharing actually means that the vehicles involved go through the same processes that relate to their design, engineering and production.

Why do car brands share platforms?

Primarily, the practice of sharing platforms allow the car makers to lower production costs by reducing the burden of designing a car from the very beginning. "Development of vehicle platforms is quite expensive, requiring a minimum sales threshold be achieved before engineering and equipment costs are recouped,” explains the Center for Automotive Research. By pre-defining certain aspects planning and development, a car maker can pour more capital into tooling, machinery, performance and design language. All of this results in a car that's cheaper than it actually should. And ultimately, cheaper cars can spell better profitability for those involved.

The drawbacks

Of course, platform sharing is not all good. One possible drawback is that a potential problem in the build and design of one car can mean the cars it shares a platform with can also be affected. Such an issue can have devastating results, especially in today's climate when recalls seem to become ever more prevalent.

There’s also the possibility of blandness in design. Often in the past, products look all-too similar. This can be bad for business, especially if the cars are targeting the same customer demographics. Fortunately, today's manufacturers are taking great steps to ensure that not only do the models stand out, but are also outstanding.

The bottom line

In the end, 'platform sharing' is a compromise that allows automakers to have commonality between models while allowing them to make the rest of the vehicle as unique as they can. It helps bring prices down, which benefits car buyers. On the manufacturing side, it compels brands to make all-encompassing enhancements that will only push the boundaries of interior and exterior design further than can be imagined.