Porsche establishes 2 firms to develop electric drive systems for e-bikes

To further increase its activities in the e-bike segment, Porsche has formed two new e-bike companies through two joint ventures with the Dutch company, Ponooc Investment BV. The two new companies are named Porsche eBike Performance and P2 eBike.

The former will be led by Jan Becker, the former CEO of Porsche Lifestyle, while the latter will be headed by Moritz Failenschmid, Managing Director at Focus Bikes.

“We see great potential for Porsche in the eBike segment. This is why we are consistently expanding our activities in this area. Jan Becker and Moritz Failenschmid are proven experts when it comes to setting up and developing forward-looking and customer-oriented ventures. As part of a highly skilled and motivated team, they will prove this in the two joint ventures. As is characteristic of Porsche, it's all about developing products that inspire people through intelligent design, sophisticated technology, and outstanding performance,” said Porsche Executive Board Deputy Chairman Lutz Meschke.

Porsche eBike Performance and P2 eBike joins Fazua, a manufacturer of particularly light and compact drive systems for e-bikes recently acquired by the Stuttgart-based automotive brand.

In addition to compact drive systems from Fazua, Porsche eBike Performance will develop and produce particularly powerful e-bike drive systems under the Porsche brand name. These include motors, batteries, and the necessary software architecture for connectivity solutions.

P2 eBike, on the other hand, intends to use these drive systems to launch a new generation of Porsche e-bikes from the middle of this decade.

Photos from Porsche

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