Ram launches 2nd installment of ‘Built to Serve’ Trucks

Ram Truck has just announced its plans of producing the second installment of the "Built to Serve Edition" Ram 1500 half-ton pickup trucks in its Sterling Heights Assembly Plant in Michigan.

And their inspiration is the  United States' five land, sea, and air-based armed forces.

The "Built to Serve Edition" is the second installment of the original "Built to Serve Edition" trucks released in the last quarter of 2019.  

The second edition was released this month, and coincided with the U.S.' Flag Day last June 14.

According to FCA, it will release "Built to Serve Edition" models that represent "another one of America's land, air or sea-based military branches, will launch approximately every three months".

The original one (or the first edition) came with two specially selected exterior paint colors that showed the mission and history of the five U.S. military service branches.

Meanwhile, the second edition now adds a a nautical-inspired theme using both Ceramic Gray and Patriot Blue exterior colors alongside a black interior with Light Ambassador Blue accent stitching.

The second installment of the "Built to Serve Edition" Ram trucks are offered in the following colors and numbers:

• Gator (1,000 units) and Diamond Black (1,000)
• Ceramic Gray (1,000) and Patriot Blue (1,000)
• Anvil (1,000) and Billet Silver (1,000)
• Tank (1,000) and Flame Red (1,000)
• Spitfire (500) and Bright White (500)

Design-wise, there will be additional exterior design highlights, such as a 20-inch aluminum wheels with a unique-to-the-edition Technical Gray finish. Body-color wheel flares will also add unique accents to its appearance.

Some of its features include a United States Flag, together with "Built to Serve" decal on each of the rear quarter panels.

There will also be added exterior design highlights, such as a 20-inch aluminum wheels with a unique-to-the-edition Technical Gray finish. Body-color wheel flares will also add unique accents to its appearance.

Interior-wise, the new Ram models will feature embroidered Velcro panels on each front seat and additional Velcro panels on each front seat inboard shoulder panel. Buyers can also get to choose their own patches—name tapes, slogans, regimental, flags—to further customize their vehicle according to their personal taste.

Other features will also include:

• "Built to Serve" instrument panel badge
• Lockable console storage
• Deeply bolstered cloth and vinyl Sport seats
• Black Onyx Chrome interior trim
• All-weather rubber slush mats

Of course, to cap off its extremely strong facade (that's sure to fit any army), these vehicles come with the 4x4 Off-Road Group content to "toughen" the deal:

• All-terrain tires
• Electronic-locking rear axle
• Hill-descent control
• Front suspension skid plate
• Steering gear skid plate
• Fuel tank skid plate
• Transfer case skid plate
• Tow hooks
• Heavy-duty off-road-calibrated front and rear shock absorbers

Photos from FCA

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