Rolls-Royce attains historic sales record in 2022

Rolls-Royce Motor Cars announced that it has attained its highest ever annual sales last year.

In a statement, the ultra-luxury brand shared that for the full 12-month period of 2022, it delivered 6,021 units to clients around the world, which is an increase of eight percent compared to the previous record of 5,586 that was set in 2021.

The aforementioned sales figures also marked the first time that the company has exceeded the 6,000-mark in a 12-month timetable.

According to Rolls-Royce Motor Cars, its largest overall market was still the United States (US) as a new generation of younger American entrepreneurs, wealth generators and job creators were drawn to the brand for the first time.

Following the US is Greater China, which had experienced a single-digit drop in overall sales compared to the results in 2021.

Meanwhile, Rolls-Royce Motor Cars’ sales in Europe went up in 2022 amid the serious geopolitical challenges affecting the region. “This included record sales in several individual markets including the UK and Germany,” the company said.

Further, the Middle East market is the brand’s leading region for Bespoke commissions. In 2022, Rolls-Royce opened an invitation-only Private Office in Dubai, the first outside Goodwood, bringing the Home of Rolls-Royce closer to the marque’s local clients. Rolls-Royce Motor Cars said that more Private Offices will be introduced around the world in the coming months and years.

Moreover, the marque also enjoyed strong sales growth last year with Japan and Korea showing significant increase.

Rolls-Royce Motor Cars noted that pre-order for the Rolls-Royce Spectre, which had its debut last October, exceeded the company’s “most ambitious expectations.” The first client deliveries will take place in the last quarter of 2023.

Apart from that, the demand for all current Rolls‑Royce models remains exceptionally strong, with advance orders secured far into 2023.

The Rolls-Royce Cullinan was the marque’s most sought-after nameplate last year. On the other hand, the Ghost was the brand’s best-selling model in the Asia-Pacific Region.

Marking its 20th anniversary this year, the Home of Rolls-Royce, remains the only place in the world where Rolls-Royce Motor Cars are designed and built. The company has expanded the site by acquiring land to the east of the existing site, which will also be modernized and upgraded to further increase its capacity and capabilities.

Additionally, more than 150 new jobs created in 2022 at the Home of Rolls-Royce at Goodwood, and some 2,500 people are currently employed under the company.

“As we mark the 20th anniversary of the Home of Rolls-Royce at Goodwood, these results confirm Rolls‑Royce Motor Cars as a great British success story. Our business is built on extremely strong foundations, and we have secured advance orders stretching far into 2023. And while we are not immune to global challenges and economic headwinds, thanks to our balanced worldwide sales strategy, we are cautiously optimistic that 2023 will be a strong year for Rolls‑Royce,” Rolls-Royce Motor Cars Chief Executive Officer Torsten Müller-Ötvös was quoted as saying.

“But none of this would be possible without our extraordinary team at Goodwood, and in our regional offices around the world – our global Rolls-Royce family. Their contribution extends beyond their exceptional skills, talents, knowledge, and experience; it is their individual personalities and perspectives that give the marque its strength and character. Everyone shares the same extraordinary commitment to excellence and attention to detail, and a remarkable ability to rise to a challenge and turn ideas into reality. Above all, they are people who constantly strive for perfection, because they will not settle for anything less. I know that our founders would be proud to work alongside them – because I am, every day,” he added.

Photos from Rolls-Royce Motor Cars

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