Rolls-Royce Phantom ‘The Six Elements’ raise over $1-M for charity
The Rolls-Royce Phantom “The Six Elements” has raised over US$1 million for charities in the health, education, and sustainability sectors.
KEY TAKEAWAYS
Who designed the artwork on the Rolls-Royce Phantom “The Six Elements?”
The artwork on the Rolls-Royce Phantom “The Six Elements” was designed by Sacha Jafri.When and where will Rolls-Royce reveal the Phantom “The Six Elements” and the selected charities?
Rolls-Royce reveal the Phantom “The Six Elements” and the selected charities in December 2022 at an exclusive private event.Rolls-Royce Motor Cars Dubai and Rolls-Royce Motor Cars Abu Dhabi collaborated with Dubai-based and world-renowned contemporary artist Sacha Jafri to create six Rolls-Royce Phantom Series II cars.
Each of the six one-of-one samples features a bespoke piece of art inspired by one of the five elements: Earth, Water, Fire, Wind, and Air, and a “sixth element” inspired by Humanity.
All six motoring masterpieces have been allocated to clients. The full allocation of the unique vehicles reportedly reached more than US$ 1 million.
“I am delighted to announce the tremendous success of ‘The Six Elements’: within just one week, all six Phantom motor cars have found exceptional homes in the Middle East. As a result of this success, we have overachieved our main objective of this project, which was to raise $1 million for charity. An idea born from a phone call, seeing this collaboration come to life and break boundaries is nothing short of inspiring,” commented Rolls-Royce Motor Cars Middle East and Africa Regional Director César Habib.
The Rolls-Royce Phantom “The Six Elements” motor cars will also feature a unique digital element, with six individual non-fungible tokens (NFT) — an initiative named “The Rolls-Royce That Keeps on Giving.”
The six one-off NFT are linked to each of the Phantoms, but owners may sell their NFTs independently if they choose to do so. With every trade of the NFT, a royalty will be paid into a digital wallet dedicated to charity. In addition, a QR code will be uniquely embedded within the glove compartment of each Phantom Series II, enabling each of the six owners to view the NFT.
“Rolls-Royce is imbued with excellence, creativity, and intention, and I am incredibly proud of the journey we have taken together, culminating in this first-of-its-kind collaboration and creation of the Phantom ‘The Six Elements’ series. Through my work, I aim to combine the power of art with a stripped-back essence of love and empathy. To inspire a more conscious and intention-filled humanity, striving for a reconnected world, reunited by the common goal of a more hopeful and sustainable future for our planet,” said Jafri.
Rolls-Royce Phantom “The Six Elements,” and the selected charities, will be revealed at an exclusive private event in December 2022.
Photos from Rolls-Royce
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