Rolls-Royce Produces World's Most-Exclusive Honey

Sweet Ride. 

Rolls-Royce may be known for their beautifully-crafted expensive cars, but that’s not all that they produce. As car manufacturing has been temporarily suspended worldwide, the UK-based company is producing another unique, distinctly British treasure: the world’s most exclusive honey.

Now on their third full season of production, the "dedicated 250,000-strong workforce in the company’s Apiary are set, once again, to exceed their 2020 volume targets for the ‘Rolls-Royce of Honey’", Rolls Royce shared in its statement. 

Fresh from the winter break and in excellent health, Rolls-Royce’s English Honey Bees are currently emerging from their hives and foraging on the half-a-million trees, shrubs and wildflowers scattered across the 42-acre (170,000 square meters) Rolls‑Royce site, plus the eight acres (32,300 square meters) of sedum plants growing on the manufacturing plant’s ‘living roof’. 

The Goodwood Apiary, established in 2017, comprises six traditional, English-crafted, wooden beehives, each bearing a polished stainless steel nameplate handcrafted in the company’s Bespoke Workshop.

The hives are named after popular cars in the Rolls-Royce product family—Phantom, Wraith, Ghost, Dawn and Cullinan– while the sixth, the Spirit of Ecstasy, is named after the iconic brand mascot, seen on every hood ornament of Rolls Royce vehicles.

"At the end of each season, ‘The Rolls-Royce of Honey’ is meticulously hand‑processed by local specialists and served to guests of the marque, including customers commissioning their motor cars in the company’s Atelier suite."

This Apiary project is Rolls-Royce Motor Cars’ response to the real and present threat facing Britain’s Honey Bee population. Honey Bees are the principal pollinators of numerous tree and plant species around the world.

For the UK's honey bee population, many of the fruit and vegetable crops that are pollinated by the bees are crucial to the local agricultural economy around the Home of Rolls-Royce. However, as their natural habitats in various greenery continue to dwindle, their numbers have fallen under great and growing pressure in recent years.

“The Apiary further underlines our commitment to the environment, which informs everything we do at Goodwood,” says Richard Carter, Director of Global Communications at Rolls-Royce Motor Cars.

“Our sustainable buildings, thermal ponds, rainwater management systems and wildfowl refuge have already made the Home of Rolls-Royce at Goodwood one of the UK’s most eco-friendly manufacturing facilities. Through this project, which taps into the biodiversity of our site, including our huge living roof, we’re making an important contribution to conserving Britain’s vital bee population.”

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