British luxury carmaker Rolls-Royce has finally revealed its latest bespoke series creation: the Phantom “The Six Elements.”
Those following the London-based brand would remember that Rolls-Royce has raised over US$1 million for charity after all six motoring masterpieces from the Phantom “The Six Elements” series were allocated to clients.
“Bespoke is Rolls-Royce, and our Bespoke Collective’s skills, artistry, and reputation are unrivaled. As this amazing project demonstrates, the world’s leading artists now actively seek opportunities to work with us, extending and informing their own practice and creating motor cars that are works of art in their own right. With his wonderful hand-painted Gallery pieces, Sacha Jafri provides an extraordinary demonstration of how Phantom Series II provides the perfect blank canvas for Bespoke commissions. We’re delighted to see these motoring masterpieces come to life after a remarkable journey of collaboration, creativity, and craftsmanship. We’re also thrilled that the project has fulfilled its original, primary purpose, and raised such a significant sum for worthy causes. I would like to congratulate everyone involved, both at Goodwood and here in the Middle East, on this inspiring achievement,” said Rolls-Royce Motor Cars Chief Executive Officer (CEO) Torsten Müller-Ötvös.
The six-car collection, which was a product of a collaborative initiative by Rolls-Royce Motor Cars Dubai and Rolls-Royce Motor Cars Abu Dhabi, was unveiled in a private gala ceremony in Dubai, United Arab Emirates (UAE).
Rolls-Royce Phantom “The Six Elements” collection is comprised of six one-of-one models that feature bespoke pieces of art inspired by the five elements, which are Earth, water, fire, wind, and air.
The “sixth element,” according to the automotive brand, is inspired by Humanity.
The artworks were hand-painted by one of the world’s most influential painters — British artist Sacha Jafri.
The stunning works of art are displayed in the Gallery, the unique glass-enclosed space running the length of Phantom’s fascia.
“Through my work, I aim to combine the power of art with a stripped-back essence of expression, love, empathy, and intention, to inspire a more conscious and intention-filled humanity, striving for a reconnected world; reunited by the common goal of a more hopeful and sustainable future for our planet,” Jafri commented.
Aside from the artwork featured in the Gallery, the cars feature a number of additional Bespoke elements reflecting Rolls-Royce’s unrivaled capabilities. These include Jafri’s personalized Heart-motif in the hand-painted Coachline and a unique Six Elements engraved base for each car’s Spirit of Ecstasy mascot.
Furthermore, Rolls-Royce announced that each car will come with its own unique non-fungible token (NFT), which the owner may sell independently if they choose to do so. With every trade of the NFT, a royalty will be paid into a digital wallet, raising funds for future charitable donations. The owner can view the NFT using a bespoke Jafri Heart-motif QR code embedded within their motor car’s glove compartment.
“I am delighted with the success of this project. We and our dealer partners in Dubai and Abu Dhabi embarked on an amazing journey with a specific goal, which I am delighted we have not only achieved but have surpassed. It was all made possible by the unique collaboration between Sacha Jafri and our own Bespoke Collective. It has been a true meeting of minds, with a gifted multi-award-winning artist and some of the world’s most talented designers and craftspeople working together to explore art as a means of inspiring greatness and bringing about lasting change,” stated Rolls-Royce Motor Cars, Middle East & Africa Regional Director César Habib.
Photos from Rolls-Royce
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