SsangYong reveals design of next-gen X200 SUV

SsangYong Motors revealed the design of its upcoming next-gen SUV. This new vehicle is being developed under the name X200 and is slated to carry the South Korean SUV specialist’s new vision and philosophy.

Dubbed as “Powered by Toughness,” the brand’s new design philosophy leans toward strength and modernity and is based on four formative concepts: “Robust Architecture,” “Unexpected Delight,” “Vibrant Contrast,” and “Communion with Nature.”

“Of these four elements of sculptural identity, ‘Robust Architecture’ pursues the beauty of tough structural shape and detailed sculptural beauty. ‘Unexpected Delight’ appeals to differing lifestyles, offering amusement and excitement by embodying a design that values more than mere transportation. ‘Vibrant Contrast’ expresses the original characteristics of a tough SUV through the contrast between aesthetic elements of color, texture, and modeling, while ‘Communion with Nature’ is intended to harmonize with the natural world, echoing the sensibilities of our customers,” said SsangYong Design Center Head Lee Kang.

Kang added, “We have reinterpreted our future design vision and product philosophy by drawing heavily on our unique heritage. With the forthcoming J100 and X200 models, we have drawn a line in the sand in terms of design, and everything from this point forward will follow this new brand design direction. It is a very exciting time for SsangYong and will build on the history and heritage of its unique and distinctively authentic SUV designs to impress its customers of the future.”

SsangYong’s upcoming vehicles including the recently announced J100 mid-size electric model and the aforementioned X200 will be designed under the Powered by Toughness design philosophy.

After the release of the outline design of the J100 in June, the reaction from consumers on YouTube and the online community was extremely positive said, SsangYong.

Feedback on the J100 and derivative pickup model on domestic and overseas automotive websites showed considerable positive interests — their word, not ours.

SsangYong has been hard at work in carrying out its self-rescue efforts as the company found itself in court receivership after missing a loan payment. The South Korean SUV maker looks to turn things around by offering new SUVs.

Photos from SsangYong

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