Stefan Sielaff named new global design VP for Geely

Stefan-Sielaff

In a recent press release, Geely Auto Group has announced the appointment of Stefan Sielaff as vice president of global design. Sielaff will be replacing Peter Horbury, who joins Group Lotus as senior vice president of design.

geely-hq

Horbury joined Geely Auto Group in 2011 as executive vice president of design. Horbury was able to support the development of the Lynk & Co., Geometry, and Zeekr brands.

Sielaff brings in an impressive portfolio. The German car designer has previously worked at the design studios of Audi, Mercedes-Benz, the Volkswagen Group, and Bentley, where he became the director of design in 2015.

The brilliant designer will oversee the Geely Auto Group portfolio of brands including Geely Auto, Lynk & Co., and Geometry. He will also support the development of the premium EV brand, Zeekr.

“We are highly appreciative of Peter Horbury’s contribution and dedication to Geely over the past decade. Peter led one of the most creative global teams in the automotive industry and helped Geely to redefine its brand image globally. At the same time, we also warmly welcome Stefan Sielaff to the Geely family, we believe that his years of design experience will further enhance Geely Auto Group’s portfolio of brands with the ultimate goal of providing the best products to consumers,” said Geely Holding Group’s President and CEO of Zeekr Technology, Andy An Conghui.

Photos from Geely

Also read: 

Geely rolls out 4th-gen Emgrand

From tarp to tilapia: Geely Philippines donates food to charity groups

Geely forms premium electric car company

Read All

Featured Articles

Recommended Articles For You

Read All

Featured Geely Cars

  • Upcoming

Geely Car Articles From Zigwheels

  • News
  • Article Feature
  • Road Test
  • Geely sells more than 2.3-M vehicles globally from Jan.-Sep. 2024
    Geely sells more than 2.3-M vehicles globally from Jan.-Sep. 2024
    Cesar Miguel . Oct 10, 2024
  • Geely E5 receives Platinum Award from Muse Design
    Geely E5 receives Platinum Award from Muse Design
    Paulo Papa . Sep 10, 2024
  • Geely PH updates Coolray, price starts at P1.199-M
    Geely PH updates Coolray, price starts at P1.199-M
    Ruben Manahan IV . Sep 04, 2024
  • Geely Auto presents E5 compact SUV in China
    Geely Auto presents E5 compact SUV in China
    Paulo Papa . Aug 16, 2024
  • Geely Holding vehicle sales breach 1.7-M mark in July YTD 2024
    Geely Holding vehicle sales breach 1.7-M mark in July YTD 2024
    Ruben Manahan IV . Aug 15, 2024
  • Crossover comparo: New Geely Coolray vs. GAC Emzoom
    Crossover comparo: New Geely Coolray vs. GAC Emzoom
    Paulo Papa . Sep 10, 2024
  • Geely GX3 Pro vs. the competition
    Geely GX3 Pro vs. the competition
    Paulo Papa . May 14, 2024
  • Geely GX3 Pro: suited to rev up resolutions for 2024
    Geely GX3 Pro: suited to rev up resolutions for 2024
    Ruben Manahan IV . Feb 12, 2024
  • Clash of the crossovers: Kia Seltos vs. Geely Coolray
    Clash of the crossovers: Kia Seltos vs. Geely Coolray
    Paulo Papa . Nov 28, 2023
  • What’s inside the Geely GX3 Pro
    What’s inside the Geely GX3 Pro
    Hazel Nicole Carreon . Oct 13, 2023
  • Compelling crossover: Geely GX3 Pro Comfort
    Compelling crossover: Geely GX3 Pro Comfort
    Paulo Papa . May 13, 2024
  • Staying cool: Geely Coolray Sport
    Staying cool: Geely Coolray Sport
    Paulo Papa . May 03, 2024
  • Winning combination: 2022 Geely Okavango Urban Plus
    Winning combination: 2022 Geely Okavango Urban Plus
    Dylan Afuang . Sep 02, 2022
  • Big car energy: 2022 Geely Emgrand Premium
    Big car energy: 2022 Geely Emgrand Premium
    Roy Robles . Feb 25, 2022
  • The killer app: 2022 Geely Coolray Sport Limited
    The killer app: 2022 Geely Coolray Sport Limited
    Roy Robles . Jan 21, 2022