Synchronized sustainability: BMW Group to support Coldplay’s world tour through mobile battery solutions
In a recent press release, BMW announced that it will once again collaborate with Coldplay for the British rock band’s upcoming Music Of The Spheres World Tour.
According to the BMW Group, the automotive conglomerate will provide Coldplay with the world’s first-ever mobile, rechargeable show battery. The show battery will provide the necessary electric power during the live performances and will make Coldplay’s upcoming gig one of the greenest tours in music history.
The show battery will provide the necessary super low emission, electric power and replace the usual diesel and petrol generators, which will, in turn, result in a significant reduction of the carbon footprint of all the band’s live performances.
Recharging the battery can be done through various renewable sources including solar installations, a kinetic stadium floor, power bikes, and generators powered by hydrotreated vegetable oil.
These car batteries are the first worldwide to be rendered suitable for second-life use.
“We’re proud to partner with BMW to create the world’s first tourable, rechargeable show battery — which will allow us to power our concerts almost entirely from clean, renewable energy,” said Coldplay’s frontman (and Dakota Johnson’s boyfriend) Chris Martin.
Coldplay and BMW have previously partnered with BMW back in 2014. Then, the band featuring Chris Martin, Jonny Buckland, Will Champion, and Guy Berryman played in front of 1,500 fans, marking the end of their “Ghost Stories Tour” at BMW Welt in Munich.
These initial contacts and the mutual awareness of sustainability finally resulted in a collaboration between BMW and Coldplay.
“A common awareness of sustainability has led during recent years to an intensive, creative co-creation process between BMW and Coldplay,” explained BMW Customer and Brand Senior Vice President Jens Thiemer.
Thiemer added, “The campaign song, ‘Higher Power,’ marking the launch of our all-electric models BMW iX and BMW i4, as well as Coldplay’s performance at BMWs virtual world of JOYTOPIA during the IAA Mobility, was the first major highlights of our successful cooperation. With the use of second-life batteries from BMW i3 vehicles we are now helping Coldplay’s world tour become even more sustainable.”
Photos from BMW
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