Ram introduced a new BackCountry Edition for the popular Ram 1500 Big Horn and Lone Star models, and will be on display this week at the Chicago Auto Show.
The Ram 1500 BackCountry joins the light-duty lineup, and combines convenience, comfort, and off-road capability in one package with a name that resonates among truck buyers, Stellantis said.
The Ram BackCountry features robust off-road features straight from the factory, while staying true to the hardworking nature of its nameplate.
The truck features 18-inch black wheels, black two-tone exterior paint, black badging, exhaust tips, headlamp bezels, mirrors and running boards. A body-color grille surround and tonneau cover help to distinguish the BackCountry up from the rest of the light-duty lineup.
Standard functional features include the 4x4 Off-Road Group, which boasts tow hooks, skid plates for the front suspension, transfer case, power steering and fuel tank, rear electronic locking axle, off-road calibrated shocks, hill-descent control and all-terrain tires.
The Bed Utility Group includes upper adjustable tie downs, bed extender (available with RamBox only) deployable bed step, bed lighting, and spray-in bed liner.
Inside, the BackCountry offers a black interior with bucket seats. A badge bearing the special edition name is placed on the instrument panel. All-weather slush mats from Mopar round out the distinctive interior content.
The BackCountry is available in 4x4 Quad and 4x4 Crew Cab configurations, with both the 5.7-liter V8 and the same V8 engine with eTorque mild-hybrid assist.
In the US, this particular Ram's manufacturer’s suggested retail price (MSRP) starts at US$40,085 (about P2 million). The truck will go on sale in the third quarter of 2021, Stellantis added.
“We’re constantly expanding and exploring new ideas to meet the needs and fuel the imagination of our passionate customers while offering the segment’s best combination of performance, capability and technology,” Ram CEO Mike Koval Jr. said.
Photos from Stellantis
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