Automotive leader
Toyota Motor Philippines (TMP) closes the first half of 2019 topping key market categories including the pickup segment, having
sold a total of 10,554 units of its long-running top-seller, the
Toyota Hilux.
Based on
sales figures from January to June this year, the Hilux bested its competitors in the pickup segment, gaining a
35-percent increase in sales versus the first half of 2018 numbers, illustrating the growing demand for Commercial Vehicles (CV).
Toyota Hilux sales are
highest in Metro Manila with
4,261 units sold year-to-date, followed by
Region III with 1,219 units sold year-to-date in the Central Luzon area.
"Hilux is synonymous with Toyota. The model has been in our lineup for more than five decades, and proves itself time and again to be the prime example of Toyota’s strength as a manufacturer," said
TMP Vice President for Marketing Elijah Marcial.
"Through the years, the Hilux garnered a global reputation for its sturdiness. Its overall utility as a pickup truck, combined with high ground clearance and excellent towing power, makes for a reliable daily hauler for business and family use," she added.
The Toyota Hilux is currently
offered in 12 variants across all dealerships nationwide. Price
starts at PHP829,000.
The Hilux is also included in the
'Toyota Dealightful Savings' promo, where customers can avail
up to PHP100,000 cash discount for the
4x4 G variants. Promo is
until July 31, 2019. Details on the promo can be seen at:
http://bit.ly/DealightfulSavings
TMP remains to be the
top automotive manufacturer and distributor in the country with a total of
73,454 units sold nationwide in the first half of 2019. For the
month of June 2019, TMP
sold 14,568 units, a
27.8-percent increase from June 2018's numbers. Toyota's
top five best-selling models from January to June 2019 are as follows:
Toyota Vios, Toyota Hilux, Toyota Innova, Toyota Fortuner, and Toyota Wigo.
For the latest Toyota news and information, visit TMP's official website at
www.toyota.com.ph and follow the official Facebook page at
Facebook.com/ToyotaMotorPhilippines.
