Toyota PH gets Triple Crown for 22 years in a row

After achieving its 22nd consecutive Triple Crown, Toyota Motor Philippines (TMP) gave recognition to top-performing dealerships for 2023.

The said program — which was done during this year’s Dealer Conference — is part of the company’s initiatives to acknowledge its dealer network’s contribution to the brand’s overall success locally.

Last year, the leading local car distributor breached the 200,000-unit sales landmark and was number one in the country with regards to passenger car, commercial vehicle, and overall sales.

According to the joint Chamber of Automotive Manufacturers of the Philippines Incorporated-Truck Manufacturers Association report, TMP retailed 200,031 vehicles during the whole 12-month period of 2023.

“Last August, we celebrated our 35th-year anniversary here together with the Chairman of Toyota Motor Corporation, Mr. Akio Toyoda,” TMP Chairman Alfred Ty said in his address to the dealers. “While Chairman Toyoda acknowledged the Philippines as among Toyota's Top 10 global markets, he made it very clear that his greatest wish is for Toyota to be number one in the hearts of every Filipino.”

 “As Chairman Toyoda declared in Toyota’s new vision—we will invent our path forward together. He also advised us that while we must aim high, we must also care deeply—about people, society, the economy, our environment, the future and about creating cars and services that truly bring happiness to all.”

Ty — alongside other TMP executives namely Vice Chairman David Go, President Masando Hashimoto, Executive Vice President Jing Atienza, and Senior Vice President Masahiro Haoka — handed over the honors to the top performing dealers.

Here are the recipients of the major awards:

President’s Award of Excellence

• Large Business Division: Toyota Marilao, Bulacan, Incorporated
• Medium Business Division: Toyota North EDSA
• Small Business Division: Toyota Subic, Incorporated

President’s Customer Satisfaction Cup of Excellence

• Toyota Marilao, Bulacan, Incorporated

President’s Value Chain Award of Excellence

• Toyota Balintawak, Incorporated

In addition to the said honors, TMP also recognized the winners of Toyota Dealer Achievement Award for Overall Performance, Toyota Dealer Award of Excellence and other special awards.

For his part, Hashimoto — who was recently appointed as the new TMP president — acknowledged Team Toyota Philippines’ commitment in promoting mobility for all.

“Congratulations everyone for a job well done. As one team, we made 2023 one of our most historic years ever,” Hashimoto said. “I believe we are in a good position to help define and create the future of mobility in the Philippines.”

The company also showed appreciation to the marketing professionals (MP) and service advisors (SA) who were awarded in the Toyota Outstanding Performers in Sales and Service (TOPS). They are the following: 

• TOPS Finest Marketing Professional of the Year: Pamela Jaloro Santos of Toyota Valenzuela, Incorporated
• TOPS Finest General Job Service Advisor of the Year: Rodrigo Calimlim Bauzon of Toyota Dagupan
• TOPS Finest Body and Paint Service Advisor of the Year: Shala Boquirin Suan of Toyota Pasig

“The road to becoming a TOPS awardee had not been an easy one, but your persistence in overcoming all the challenges that come with it had brought you this far,” TMP Vice President for Value Chain and Customer Experience Operations Mike Masamayor said. “It is my earnest hope that you continue to be an inspiration to those around you and remain steadfast in delivering more heart-touching experiences to our customers at the same time.”

Photos from Ruben Manahan IV, Toyota Motor Philippines

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