After launching the Wigo about a month ago, leading car manufacturer Toyota Motor Philippines (TMP) is not slowing down with efforts to maintain its position, as it officially unveiled the 2020 update of its bestselling vehicle, the Toyota Vios.
This locally assembled third-generation Vios has continued to enjoy the support of the Philippine market.
Since the debut of the nameplate here in 2003, it has become the leading passenger car in the country in terms of sales, with almost 320,000 units sold.
Last year, the Vios cornered 38.6 percent of the market.
During the online launch, TMP President Atsuhiro Okamoto vowed to further produce the best Vios in the world. “You can count on TMP to stay true to our promise of making the world’s best Vios, and in the process, helping the economy, and providing livelihood to thousands of Filipino families,” he said, pertaining to the local production of the Vios in TMP’s Santa Rosa, Laguna manufacturing plant.
“With the new Vios, we have once again reinvented the Filipino’s most preferred car. With its upgraded design and new features, we can truly expect the New Vios to level up your drive,” he added.
Available in nine variants—G CVT and M/T, E CVT and M/T, XLE CVT and M/T, XE CVT, and J and J Base in M/T— the price for the refreshed Vios ranges from P671,000 to P1.056 million, which practically maintains its price point.
The new iteration of Toyota’s popular workhorse gets updates on its exterior, starting from the glossy black front grille and the three-tier LED headlights and daytime running lights, as well as LED rear combination lamps with line guide while sitting on 16-inch alloy wheels for the for G variant.
Also, the top-of-the line variant also gets smart entry feature, push start button, and paddle shifters.
Further, select trims of the Vios have three or seven airbags to go with numerous safety and security features which include anti-lock braking with electronic brake distribution plus brake assist, vehicle stability control and hill-start assist control.
For his part, TMP Chairman Alfred Ty noted in his statement that the Vios—which is under the Comprehensive Automotive Resurgence Strategy (CARS) program—has provided tens of thousands of jobs.
“Under the CARS Program of the government, the Vios is our flagship. It helps support almost 55,000 lives throughout the Toyota network, 71 dealers, 56 local suppliers and countless other business and trade partners,” he said.
“Our Toyota Vios is a symbol of the best of Japanese technology and Filipino craftsmanship. In my mind, our Vios has become the national car of the Philippines. Atin ito. Gawa ng Filipino para sa Filipino. Proudly made in the Philippines, by Filipinos, for Filipinos.” he added.
The New Vios will be available at Toyota dealerships nationwide from July 27, 2020. Customers may also inquire and request quotation online through the virtual showroom accessible anytime anywhere via https://toyota.com.ph/vios.
Photos from Toyota Motor Philippines
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