Volkswagen now has its own TikTok channel

Volkswagen has announced that it is now on TikTok. Through VW’s TikTok channel, dubbed “New Auto,” the German automaker plans to release creative and entertaining videos that explain the historic transformation toward the mobility world of the future.

Topics to be covered will include decarbonization, circular economy, battery and charging, car software, and autonomous driving.

“We are experiencing the biggest transformation in the history of the car. That means new business areas and disruption. To promote trust in New Auto, we also want to reach the digital, environmentally conscious Generation Z. Instead of saying: strategy is too complex for a platform like TikTok, we are simply going ahead and trying it out — with infotainment,” explained Volkswagen Group Head of CEO and Digital Communications Michael Manske.

By appearing on TikTok, Volkswagen said that the firm is increasingly becoming a provider of owned content. The main focus for the brand is authenticity and they look to create videos that will focus on employees as TikTok creators.

The Volkswagen Group is continuously expanding its presence on international online platforms and is increasing direct interaction with its target groups. The strategic goal is to reach the most important target groups in the markets of Europe, the USA, and China. To this end, interaction on Twitter, LinkedIn, Reddit, and TikTok in Europe and the United States has been established and expanded within the past 12 months, as well as on Weibo for the Chinese market.

Photos from Volkwagen and TikTok

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