Volvo PH continues support to Viking Nordic Feast

Volvo Philippines has once again thrown its support to the latest Viking Nordic Feast.

Viking Cars, Incorporated — the Swedish automotive marque’s local distributor and dealer and distributor — said that it has been supporting the “party with a purpose” for the fifth consecutive year conducted by the Nordic Chamber of Commerce (NordCham).

The proceeds for the said initiative, the company said, will be given to Chosen Children Village Foundation – a home for abandoned children with physical and mental disabilities.

Touted as the biggest Viking Party in Asia, the annual event — popularly known as the Crayfish Party — is celebrated with a smorgasbord of food, overflowing drinks, and exceptional entertainment.

Aside from the Nordic delicacies, participants also enjoyed the game called Thor’s Hammer Challenge. The contest that Volvo Philippines made for the program is a nod to the Thor’s Hammer, which is the nickname for the iconic design of the LED headlamps fitted in the brand’s vehicles.

Volvo Philippines shared that the Volvo and crayfish go way back, sharing that the brand’s two founders enjoyed a hearty lunch that served the crustacean when the idea of Volvo was hatched. “Decades later, the product of that productive meal continues to roll on roads and ferries people and cargo in a safe, comfortable, and sustainable way,” the company noted.

Among the Volvo brand’s products that serve as testament to the people-focused principle is the S90 long-wheelbase B6 Inscription AWD Boost Hybrid. The distributor said that the five-seater luxury sedan is an embodiment of refined mobility, engineered to deliver smooth take-offs and refined acceleration in both city and highway drives.

The Volvo S90 long-wheelbase B6 Inscription AWD Boost Hybrid comes with a unique power mill, and stores the recovered energy produced when braking in a 48-volt battery. When the energy is being utilized, fuel consumption and tailpipe emissions are reduced.

Further, its interior design details and high-end comfort are bound to provide a pleasurable experience, Volvo added.

“Volvo cars are not only about automotive technology and engineering. It is, first and foremost, about people. We think about what you need, and then we build cars based on feedback from people. This human-centric mindset trickles down to every aspect of our operations,” Volvo Philippines Marketing Director Christopher Yu was quoted as saying.

Moreover, Volvo Philippines takes pride in all its endeavors, saying that apart from its sustainability efforts, it also reaches out to society through partnerships such as the Nordic Viking Party “to help people and make the environment around them a better place to live in.”

Photos from Viking Cars Incorporated

Also read:

Volvo PH Supports Chosen Children Foundation Anew via Crayfish Party

Here’s Why Volvo Goes Sentimental Over Crayfish

Party with a Purpose: Volvo PH Continues Aid for Chosen Children Foundation