Aston Martin’s first SUV, the DBX, gets to star in a short film made by today’s leading creatives.
The film is directed by award-winning Italian director Luca Guadagnino with art direction by legendary British designer Peter Saville. The musical score was written by British songwriter and producer Devonté Hynes.
“My films are always a beautiful interaction between me and the talented people I work with,” said Luca Guadagnino.
“We shot the film in May, and the DBX’s beautiful Minotaur Green finish created depth and shade against the Sicilian landscape, which I know so well. The DBX was almost like an Anish Kapoor sculpture, where reflections became very important,” the director added.
Guadagnino further explained, “We have created this movie in which we focus on a man and his mind, as well as his command of a car through a great landscape. It was wonderful how once Josh started to drive the Aston Martin DBX, the car somehow became this unique, beautiful sculptural object.”
Thanks to Guadagnino’s cinematic craftsmanship, Aston Martin’s first short film was able to incorporate overlaid memories and vivid imagery to convey a subtle hint of motivation.
The director further commended the Golden Globe winner and Emmy Award nominee Josh O’Connor by saying “his figure and line perfectly blend into the line of the car.”
O’Connor — who played Prince Charles in “The Crown” — is filmed behind the wheel of a Minotaur Green Aston Martin DBX with a light ivory interior. The video shows O’Connor driving through the Sicilian vineyards and dirt roads which concludes in a visit to a mysterious but elegant villa.
“The thing that appealed to me first was that Aston Martin is a true British institution, a company that has been ever-present throughout my upbringing. I think the combination of the luxury of the brand, and the luxury of Luca’s vision is perfect and comes through in this very special film. There is a true sense of speed and there are no two ways about it, when you are in the DBX it feels like a true sports car,” said O’Connor.
“Josh O’Connor is an exceptional actor working at a time of a golden age for drama, while Peter Saville is a true creator of brands. He can turn his talent from creating a stunning logotype to shaping an iconic image, being a brand ambassador for a city, or even re-shaping a whole corporate identity. Together with Luca and Josh, we have three very different but definitive creative characters,” said Aston Martin Executive Vice President and Chief Creative Officer Marek Reichman.
Reichman also lauded the award-winning director and said, “Luca really shared our understanding of the essence of beauty. As a director, he has extraordinary abilities — the way he plays with light is like a dream… Luca Guadagnino doesn’t follow trends. He is a true future thinker and we gave him complete creative freedom.”
Check out the Aston Martin DBX’s cinematic debut here.
Photos from Aston Martin
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