WATCH: Hyundai launches ‘Goal of the Century’ campaign with Steven Gerrard, BTS

Hyundai launched its global sustainability campaign dubbed the “Goal of the Century.” The campaign kicks off today (Earth Day) and will run through and beyond the upcoming FIFA World Cup (from November 21 to December 18).

Hyundai has released a short clip on its official YouTube channel featuring football legend Steven Gerrard and global pop sensation BTS. You can check it out here.

In the one-minute and eight-second video, both the football icon and the Korean boyband shared the company’s ambition to unite humanity through football and encourage universal support for a sustainable future.

The campaign program is part of Hyundai’s mission to achieve carbon neutrality by 2045, neutralizing CO2 emissions at all stages of its production and operation.

“The ‘Goal of the Century’ campaign aims to unite the world for sustainability, inspired by the pure value of team spirit and togetherness created by the universal love of football. At Hyundai, we will continue striving to be of practical help to humanity at a time when it is more important than ever to come together for the healthy, long-lasting future of our planet,” said Hyundai Global Chief Marketing Officer and Head of Customer Experience Division Thomas Schemera.

In addition to the short film, Hyundai is also introducing “Team Century,” a newly formed group of ambassadors that will promote various environmental and social sustainability projects throughout 2022.

Leading the group is Gerrard, who is joined by BTS, Afghan refugee soccer player and Danish UNESCO ambassador Nadia Nadim, American fashion designer Jeremy Scott, contemporary Italian artist Lorenzo Quinn, documentary photographer Nicky Woo, and Boston Dynamics’ Spot robot.

Furthermore, Hyundai also plans to unveil four regional ambassadors in the months to come.

“As a father of four children, one of the great goals of my life is to protect the world for future generations. Hence, I am happy and proud to be part of this journey with Hyundai. As captain of Team Century, I want to lead by example as I did in my time as a football player and am currently doing as a coach. I want to inspire people to do their best every day. I know that football has the power to move people and help them come together to achieve our goal of a sustainable planet — as we are all in this together,” said Gerrard.

Hyundai will also collaborate with FIFA for the “Hyundai Goal of the Century Pledge” event, an initiative where fans can make a personal eco-friendly pledge based on the number of goals scored by their favorite team.

Photos from Hyundai

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