WATCH: Jaguar and Land Rover vehicles get Amazon Alexa

Jaguar Land Rover (JLR) announced the introduction of Amazon Alexa across the two brands' vehicle portfolios. According to JLR, all new and existing Jaguar and Land Rover vehicles equipped with Pivi Pro will be able to enjoy the benefits of intuitive voice-enabled experiences. New models will get this feature as standard, while over 200,000 existing cars equipped with the Pivi Pro can upgrade through a software-over-the-air update.

With Alexa, owners of compatible Jaguar and Land Rover vehicles can control navigation and music, manage calendars and schedules, hear the news, check the weather, and control smart home devices just by asking Alexa.

“The seamless integration of Amazon Alexa with our Pivi Pro infotainment system gives customers simple, intuitive voice control of regularly used features, making the driving experience even more enjoyable. The fact we can also offer this new feature to existing customers proves the value of our software over-the-air-updates,” said Jaguar Land Rover Director of Electrical and Electronic Engineering Alex Heslop.

The integration of Amazon Alexa is part of Jaguar Land Rover’s Reimagine strategy which represents a step-change in its connected services capability and will deliver a modern luxury experience for customers. It will also accelerate JLR’s transformation into a digital leader in the automotive industry.

Engineering teams of both Jaguar Land Rover and Amazon worked in close partnership to ensure the seamless integration of Alexa with Pivi Pro and allow Jaguar and Land Rover owners to enjoy the same Alexa experience in their homes as with their vehicles.

“Customers around the world interact with Alexa billions of times each week, making life easier, more productive, and more fun. We’re excited to deliver that same delightful, convenient experience to Jaguar and Land Rover customers — and because Alexa is always getting smarter, new features and capabilities will be added over time and delivered to their vehicles automatically,” said Alexa Automotive International Head Christian Mentz.

Both Jaguar and Land Rover’s official YouTube channels have released promotional videos showcasing what Alexa can do. You can check out Jaguar’s video here, and Land Rover’s video here. In addition, both Tata Motors-owned brands have released how-to videos on their respective YouTube channels.

Photos from Jaguar Land Rover

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