WATCH: Jeep, Universal Studios launch ‘Jurassic World Dominion’ campaign

Jeep will once again be teaming up with Universal Studios, this time to launch the global marketing campaign for Jurassic World Dominion, the final chapter in the Jurassic tale.

“Almost 30 years ago, moviegoers saw Dr. Ian Malcom escape danger from dinosaurs in the original Jurassic Park film while riding in the back seat of a 1992 Jeep Wrangler,” said Stellantis Global Chief Marketing Officer Olivier Francois, referring to the 1992 Jeep Wrangler YJ Sahara used in the original 1993 Jurassic Park film.

“We paid homage to that iconic scene in the Jeep brand’s 2018 Big Game commercial, which then featured the new Jeep Wrangler, as the next extension of our relationship with Universal Pictures. Here we are now in 2022, and we continue to see the evolution of the Jeep brand around the world with electric plug-ins, including the Jeep Wrangler 4xe and Grand Cherokee 4xe, which are quite literally charged for any adventure,” Francois added.

As part of Jeep and Universal Studios’ partnership for the upcoming Jurassic movie, the American automotive brand launched a one-minute video across all Jeep brand social media channels. You can check it out here.

The short clip features the new Wrangler 4xe with a (fictional) gear shifter knob adorned by the iconic amber-trapped mosquito that would make Ross Geller drool with envy.

The electrified off-roader even showcases its capability to drive silently when the driver shifts to “electric” mode while his “pet dinosaur” is sleeping at the back of the Jeep.

“The Jeep brand has substantially expanded in the three decades since the first appearance of the Wrangler in the original Jurassic Park film. We have entered into new SUV segments, we have increased our global production footprint and, with the rollout of our 4xe electrified portfolio that includes the Wrangler 4xe, the Jeep brand is developing the most capable and sustainable 4x4 vehicles in the world, satisfying the needs of our expanding global Jeep community,” said Jeep CEO Christian Meunier.

Jurassic World Dominion will unite the two generations of the franchise. Joining Chris Pratt and Bryce Dallas Howard are Jurassic alumni Sam Neill, Jeff Goldblum, and Laura Dern. Other returning cast members include BD Wong as Dr. Henry Wu, Justice Smith as Franklin Webb, Daniella Pineda as Dr. Zia Rodriguez, and Omar Sy as Barry Sembenè.

In addition, the film also features new cast members such as DeWanda Wise from She’s Gotta Have It, Emmy nominee Mamoudou Athie of Archive 81, Dichen Lachman from Agents of SHIELD, Scott Haze of Minari and Campbell Scott from The Amazing Spider-Man 2.

The movie takes place four years after Isla Nublar has been destroyed. Dinosaurs now live — and hunt — alongside humans all over the world. This fragile balance will reshape the future and determine, once and for all, whether human beings are to remain the apex predators on a planet they now share with history’s most fearsome creatures.

“The Jurassic film series is known for its epic scope and thrilling action and Jurassic World Dominion is taking audiences on an adventure where no Jurassic film has gone before. The Jeep brand has been driving our audiences on unimaginable adventures, on-screen and off, since the first film in 1993 and we’re thrilled to share the road with them, this time and every time,” said Universal Pictures Franchise Management, Brand Management, and Global Partnerships President David K. O’Connor.

Jurassic World Dominion arrives in theatres worldwide on June 10, 2022.

Photos from Jeep 

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