Lexus announced that it has launched a new marketing campaign program for its flagship SUV, the 2022 LX 600. The US arm of Toyota’s luxury division said that the “No Moment Too Big” campaign kicks off with two launch spots, the first of which is a 45-second clip titled “Empower Your Presence.”
According to Lexus, Walton Isaacson’s “Empower Your Presence” celebrates the all-new LX and its history as a beacon of luxury in hip hop culture when it first launched in 1996.
The spot follows a day in the life of a young real estate mogul as he drives around town in his LX 600 while reflecting on the power that a strong presence can have on those around him — a presence that is enhanced by the stylish, luxurious, all-new LX 600.
“Drumroll Please,” on the other hand, shows three LX drivers — the athlete, the executive, and the surgeon — as they prepare for big moments. Whether it's an operating room, a football field, or a press conference, these professionals are up for the task.
Similarly, the Lexus LX 600 is portrayed as an SUV that’s ready for any area.
In addition to the two short clips, the campaign includes advanced TV, digital, audio, social, print, and out-of-home.
“The LX has been a beacon of capability and style for more than 25 years. With the all-new LX 600, our flagship luxury SUV, we built on that legacy by offering uncompromising performance, thoughtful design, and human-centered technology that our guests need to tackle life’s big moments,” said Lexus Marketing VP Vinay Shahani.
Photos from Lexus
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