WATCH: Porsche creates custom 911 with updated ‘Paint to Sample’ program

Porsche released a time-lapse video showing the entire process of painting a custom 911 GT3 with the brand’s “Paint to Sample” program offered through the Stuttgart-based automotive company’s custom division, Porsche Exclusive Manufaktur.

You can check the video here.

The clip, lasting for a little over four minutes, follows the journey of a special Porsche 911 during its two-day-long assembly. The entire process is captured in a short video showcasing the meticulous procedure of building one of the most iconic cars, including its painstaking custom paint finish.

According to the German carmaker, they updated the Paint to Sample program in 2021, allowing the custom paint service to expand its capacity. In the Zuffenhausen plant where the 911, 718, and Taycan model lines are assembled, an additional color mixing bank added capacity to complete more Paint to Sample configurations without slowing production.

Today, there are more than 160 pre-approved paint options in Porsche’s current catalog.

“In reaction to demand, we made a big step now and went from five cars a day to 20 cars a day, which means 120 cars per calendar week from Paint to Sample,” said Porsche Exclusive Manufaktur Head of Vehicles Boris Apenbrink.

“A lot of customers want to underline their personality with their car and bring their flavor into the car concept. Nothing underlines personality as well as the car color because this is what tells the story,” Apenbrink added.

With Paint to Sample, customers can personalize the color of their cars, as long as the requested hue passes a rigid feasibility test.

Paint to Sample Plus is currently only available on vehicles produced in Zuffenhausen. Porsche said that all customers who request a color for the first time — and pay the additional price for the color development — can consider themselves the creator of this color.

“You are building a bespoke car with individual craftsmanship processes behind it,” says Apenbrink. “You can have your bespoke color.”

Should the customer agree, Porsche will permanently add the color to the available color range which will be recorded in the Porsche Color Database and will be available for other customers to use in their customized vehicles.

Photos from Porsche

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