WATCH: Toyota US releases part 2 of ‘The Pitch,’ takes a playful jab at automotive marketing

focus-group

The US arm of Toyota released an awesome ad in June 2021 dubbed “The Pitch.” The commercial saw a young creative team pitching ideas for an ad to promote the 2022 GR Supra. You can watch it here.

KEY TAKEAWAYS

  • When did Toyota first launch “The Pitch” ad?

    The first ad was launched June last year.
  • What were the cars featured in “The Focus Group” short clip?

    Featured were the all-new 2022 GR86 and drift racing versions of GR Supras.
  • This time, Toyota — together with Sweatpants Media — takes yet another playful poke at automotive marketing. Titled “The Focus Group,” the second installment to “The Pitch” series sees the same creative team push their exciting ideas to market the GR Supra.

    You can check out the four-minute spot here.

    “After such a fun and successful shoot with Toyota for the Supra doing ‘The Pitch,’ we were excited to team up again to make a follow-up for the GR86. We wanted a unique location for this one, and we’re so lucky to have found an abandoned mall outside of Chicago. With the perfect location, amazing cars, and amazing drivers, we were able to push them to the limit and make an incredibly epic film; we can’t wait for the next one!” said producer Elliot Blanco.

    Blanco, along with creative director Mike Zeller, directed both “Pitch” spots. “Focus Group” shows how a selected group of individuals show authentic self-expression as they watch skilled drivers work their magic at Toyota’s fun-to-drive, stylish sports cars. They do, as one expects, show instant boredom as the sight of mundane driving and automotive advertising.

    The short clip takes viewers to an abandoned shopping mall where the all-new 2022 GR86 and drift racing versions of GR Supras can be seen sliding around the tight corners of the shopping mall. TGR-NA Drivers Frederic Aasbø, Ken Gushi and Jhonnattan Castro pilot the abovementioned cars as they whip out spectacular stunts — as well as dull ones.

    According to Toyota USA, the GR86 “Focus Group” installment and “The Pitch” target auto enthusiasts and sports car intenders. It will be available on all Toyota USA-owned social media platforms such as Facebook, Instagram, Twitter, and YouTube.

    Photo from Toyota

    Also read: 

    Toyota US launches ‘FasterClass’ campaign for GR86

    WATCH: This Toyota GR Supra can drift autonomously

    TMP lets everyone experience ‘waku doki’ with Toyota GR GT Gup

    Read All

    Featured Articles

    Recommended Articles For You

    Read All

    Featured Toyota Cars

    • Upcoming

    Toyota Car Articles From Zigwheels

    • News
    • Article Feature
    • Road Test
    • Toyota fields hydrogen-powered GR Corolla to secure tech development partners
      Toyota fields hydrogen-powered GR Corolla to secure tech development partners
      Cesar Miguel . Nov 20, 2024
    • Here are the winners of the 2024 Toyota Gazoo Racing PH Cup
      Here are the winners of the 2024 Toyota Gazoo Racing PH Cup
      Paulo Papa . Nov 19, 2024
    • Toyota Motor PH breaks ground Carcar Service Center
      Toyota Motor PH breaks ground Carcar Service Center
      Ruben Manahan IV . Nov 14, 2024
    • Toyota, NTT boost tie-up to eliminate traffic accidents through AI
      Toyota, NTT boost tie-up to eliminate traffic accidents through AI
      Cesar Miguel . Nov 13, 2024
    • 2024 Toyota GR PH Cup final leg set this weekend
      2024 Toyota GR PH Cup final leg set this weekend
      Cesar Miguel . Nov 07, 2024
    • More than just a race: Toyota GR PH Cup
      More than just a race: Toyota GR PH Cup
      Paulo Papa . Oct 04, 2024
    • Hybrid crossover clash: GWM Haval Jolion vs. Toyota Corolla Cross
      Hybrid crossover clash: GWM Haval Jolion vs. Toyota Corolla Cross
      Cesar Miguel . Sep 25, 2024
    • 2-door coupe skirmish: Ford Mustang vs. Toyota GR Supra
      2-door coupe skirmish: Ford Mustang vs. Toyota GR Supra
      Cesar Miguel . Aug 05, 2024
    • BYD Sealion 6 DM-i vs. the competition
      BYD Sealion 6 DM-i vs. the competition
      Paulo Papa . Aug 02, 2024
    • Crossover clash: Mitsubishi XForce vs. Toyota Corolla Cross
      Crossover clash: Mitsubishi XForce vs. Toyota Corolla Cross
      Cesar Miguel . Jul 16, 2024
    • Toyota Corolla Cross H2 Concept: what we have learned so far
      Toyota Corolla Cross H2 Concept: what we have learned so far
      Ruben Manahan IV . Nov 05, 2024
    • Toyota Avanza G CVT: Dashingly dependable
      Toyota Avanza G CVT: Dashingly dependable
      Paulo Papa . Oct 14, 2024
    • Proper commuter: Toyota Wigo G
      Proper commuter: Toyota Wigo G
      Paulo Papa . Sep 05, 2024
    • ELECTRIA: Toyota Zenix Q Hybrid is fit for modern families
      ELECTRIA: Toyota Zenix Q Hybrid is fit for modern families
      Ruben Manahan IV . Apr 02, 2024
    • Above average: Toyota Raize G
      Above average: Toyota Raize G
      Paulo Papa . Mar 22, 2024