Mitsubishi Strada

Stepping into the interior of the car, a sense of awe is likely to engulf you as you behold its design and layout.

The seats have been thoughtfully crafted with a J-line design, a clever engineering approach that achieves a dual purpose. Not only does it optimize the wheelbase for enhanced interior roominess, offering class-leading leg space, but it also allows for a slight angle in the rear seats. This ingenious combination of design elements strikes a balance between spaciousness and maneuverability.

In the top-tier models, the seats boast a luxurious touch, enveloped in leather that showcases double-stitched edging, adding an air of refinement and premium quality.

The Strada takes pride in its array of notable technology features. The Colored Multi-information Display, coupled with the rheostat, ensures that the driver is kept informed about the car's status as they navigate. The inclusion of the Capacitive Discharge Touchscreen Multimedia Entertainment System, complete with GPS Navigation and Reverse Camera, is a standout feature. Notably, the Dual Zone Automatic Climate Control System empowers both the driver and front passenger to manage their individual temperature preferences with ease.

Furthermore, the car incorporates thoughtful conveniences such as a front USB charging port complemented by a mobile phone tray. To cater to rear passengers, a newly integrated rear air conditioning circulator has been installed within the car ceiling, ensuring that everyone enjoys the refreshing breeze.

Passenger and Cargo Space

The double-cab configuration of the 2023 Mitsubishi Strada Athlete ensures a spacious cabin environment. Accommodating five average-sized Filipino adults with ease, the cabin boasts ample legroom, headroom, and improved shoulder room compared to its predecessor. Rear seat passengers enjoy comfortable space, with no concerns about feeling cramped. Despite the vehicle's performance-oriented nature resulting in a slightly firmer ride quality, passenger comfort remains intact. While engine noise is present, it doesn't significantly impact the overall travel experience. The cabin also boasts several practical storage compartments.

Comfort and Entertainment

Equipped to enhance comfort and entertainment, the 2023 Mitsubishi Strada Athlete features a dual-DIN infotainment system and a six-speaker sound setup. This system facilitates Bluetooth, USB, and auxiliary input connectivity, allowing for versatile media playback options. However, it's important to note that the model does not include support for Apple CarPlay or Android Auto.

Adding to the convenience factor, the Athlete variant incorporates a dual-zone automatic climate control system. This efficient system rapidly cools down the cabin, contributing to a comfortable and enjoyable ride experience.

Exuding a sense of dynamic style, the Strada exudes a visual demeanor that resonates with strength and potency. Sporting the second-generation Dynamic Shield Concept front fascia, reminiscent of the Xpander and Montero Sport models, it not only makes a striking impression but also reinforces the vehicle's ability to withstand the impact of collisions.

Enhancing both aesthetics and safety, the Strada features substantial turn signals and fog lamps at the front, while the rear showcases the integration of LED combination lamps. This design choice not only accentuates the vehicle's width but also enhances visibility for an elevated level of safety. The inclusion of 18-inch two-tone alloy aluminum wheels is a notable highlight, with their machine-cut silver and glossy deep grey pattern contributing to a bold and impactful appearance.

Q) What are the size specifications for the 2023 Mitsubishi Strada?

The 2023 Mitsubishi Strada falls under the midsize pickup category with dimensions of 4,890mm in length, 1,655mm in width, and 1,815mm in height. Its wheelbase measures 3,000mm.

Q) What is the ground clearance of the 2023 Mitsubishi Strada?

The 2023 Mitsubishi Strada boasts a substantial ground clearance of 180mm. This elevated clearance contributes to a commanding road view for the driver.

While the suspension leans towards the firmer side, the 2023 Mitsubishi Strada undeniably delivers an enjoyable driving and handling experience. The suspension's inclination towards firmness is well-suited for traversing rugged terrains, ensuring the wheels maintain constant contact with the ground. For those stepping into the world of midsize pickups for the first time, a learning curve might be necessary to acclimate to the dimensions of such a vehicle. Naturally, the turning radius is larger compared to hatchbacks, necessitating a slight adjustment in maneuvering. Nevertheless, the handling is notably smooth, characterized by swift rebounds.

The Mitsubishi Strada adeptly strikes a harmony between the demands of cargo hauling and the pursuit of travel comfort. The integration between the engine and transmission is seamless, leading to a cohesive performance. Similar to many pickup trucks, the engine exhibits a gradual rev-up, and reaching its pinnacle power output does demand some patience. However, once that power peak is achieved, the Strada becomes an unstoppable force on the road.

Q) What additional features are offered in the 2023 Mitsubishi Strada Athlete all-wheel-drive model?

Positioned as the flagship trim within the 2023 Mitsubishi Strada lineup, the Athlete all-wheel-drive variant incorporates notable extra features such as cruise control and a navigation system, enhancing the vehicle's convenience and technology offerings.

The 2.5-liter engine variant is offered in two different configurations based on their transmission type. Both the 4x2 and 4x2 (RWD) units equipped with manual gearboxes deliver a robust performance, generating 136 horsepower at 4000 rpm and an impressive torque of 324 Nm at 2000 rpm. On the other hand, the units paired with automatic transmissions exhibit even greater potency, capable of unleashing a commanding 178 horsepower and an elevated torque of 400 Nm. It's worth noting that the AWD (All-Wheel Drive) option is not available for the automatic trim variations.

The top-tier variants, however, feature a more potent 2.4-liter engine. This powerhouse is capable of effortlessly producing 181 horsepower at 3500 rpm, coupled with an impressive torque of 430 Nm at 2500 rpm. This engine employs an Inline 4 DOHC 16-valve Direct Injection Clean Diesel Engine, integrating technologies such as Variable Geometry Turbo (VGT) and Mitsubishi Innovative Valve timing Electronic Control (MIVEC) (4N15). These innovations contribute to a harmonious blend of clean power output, optimal performance, and enhanced fuel efficiency.

Q) Is the 2023 Mitsubishi Strada offered with petrol engine options?

No, the 2023 Mitsubishi Strada exclusively offers diesel engine choices, specifically the 2.4-liter and 2.5-liter diesel engines.

The 2023 Mitsubishi Strada Athlete boasts an impressive array of driver-assist features and safety technologies. This comprehensive suite includes notable additions such as cruise control, front and rear parking sensors, keyless entry, forward collision mitigation, rear cross-traffic alert, blind spot warning with lane change assist, traction control, hill descent control, trailer stability assist, hill start assist, antilock braking, child seat anchor, and a multi-around monitor. When it comes to safety, the Mitsubishi Strada holds a position of distinction, ranking among the most well-equipped vehicles in its segment.

Remarkably, the car has received a five-star rating for adult occupancy protection from ASEAN NCAP, underlining its commitment to ensuring the safety of its occupants. However, the level of child occupancy protection is comparatively lower, standing at 48 percent.

Value for Money

In the competitive landscape of the midsized pickup truck segment in the Philippines, the 2023 Mitsubishi Strada faces formidable rivals such as the Toyota Hilux, Nissan Navara, and Isuzu D-Max. However, Mitsubishi seems cognizant of the Strada Athlete's minor shortcomings, notably the engine noise and firm ride quality. Despite these considerations, the vehicle is attractively priced at ₱1,487,000, while the Strada range begins at ₱825,000. This pricing strategy underscores Mitsubishi's recognition of the vehicle's strengths, making it a cost-effective option. Moreover, the pickup is equipped with an impressive safety suite, enhancing its overall value proposition.

Warranty

The 2023 Mitsubishi Strada comes with a comprehensive warranty package, offering three years or up to 1,000,000 kilometers, whichever milestone is reached first. This warranty encompasses both labor and parts, ensuring peace of mind for owners. Additionally, an optional one-year extended warranty is available for those seeking an extra layer of coverage.

Q) Are original spare parts of the 2023 Mitsubishi Strada available in the Philippines?

All authentic spare parts for the 2023 Mitsubishi Strada can be obtained at the company's authorized service centers in the Philippines. These genuine spare parts are readily accessible and, importantly, their costs are encompassed within the warranty coverage.

2023 Mitsubishi Strada vs Toyota Hilux:

The 2023 Mitsubishi Strada and the Toyota Hilux are direct rivals within the Philippines' midsized pickup truck segment. The Toyota Hilux is equipped with a robust 2.5-liter diesel engine, placing it among the most potent powertrains in its class. Renowned for its exceptional build quality and appealing design, the Hilux also offers an extensive array of features. Both the Mitsubishi Strada and Toyota Hilux exhibit a somewhat bouncy ride quality, stemming from their firm suspension setups. The handling experience of the Toyota Hilux aligns with the characteristics commonly associated with pickup trucks. The starting price for the Toyota Hilux is ₱861,000.

2023 Mitsubishi Strada vs Toyota Isuzu D-Max

Within its segment, the Isuzu D-Max stands out as one of the most robust contenders. Similar to the Toyota Hilux, the Isuzu D-Max directly competes with the Mitsubishi Strada. Propelled by a 2.0-liter diesel engine, the D-Max showcases exceptional off-road capabilities, an authoritative road presence, and a well-constructed build. Its adeptness as a highway cruiser is noteworthy. While pickup trucks traditionally feature more utilitarian interiors compared to sedans and crossovers, the D-Max's cabin might be perceived as somewhat plain. The Isuzu D-Max is available at a starting price of ₱917,000.

2023 Mitsubishi Strada vs Nissan Navara

The Nissan Navara asserts itself as a dominant and potent contender in its segment. The Navara embodies impressive power and capabilities because of Nissan's extensive 80-year legacy of producing some of the finest pickup trucks globally. Bolstered by Nissan's Intelligent Mobility suite, the Navara integrates advanced safety features, including an around-view monitor. The 2.5-liter diesel engine delivers robust hauling power. However, the Navara's firm suspension setup translates to a stiffer ride quality. The starting price for the Nissan Navara is ₱1,071,000.

Q) Is the 2023 Mitsubishi Strada worth the money? 

Absolutely. The 2023 Mitsubishi Strada Athlete stands out as an appealing vehicle with a commanding road presence. The Strada remains a true performer, catering to those who appreciate a more straightforward lifestyle without excessive gadgets. Its adept handling makes city driving a breeze, while its stability on highways is truly remarkable. The interior offers comfort, contributing to a delightful driving experience. Built with durability in mind, the Strada is a reliable companion for various needs, from hauling cargo to embarking on weekend camping adventures. The allure of the all-black color scheme enhances its desirability. In its segment, the 2023 Mitsubishi Strada stands as one of the most deserving and valuable choices.